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Extended Stay America Recipe Contest Builds Brand Buzz

Extended Stay America Recipe Contest Builds Brand Buzz

Extended Stay America wants to get guests cooking this summer. The chain is sponsoring a national recipe contest with Food Network host Sunny Anderson to promote its key brand differentiator—fully equipped in-room kitchens. To enter, participants submitted travel-friendly recipes and ...

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Despite Challenges, Best Western Expands Presence in China

Despite Challenges, Best Western Expands Presence in China

Despite a growing number of challenges facing the Chinese hotel industry, including increasing costs, high employee turnover, and decreases in ADR and occupancy rates, international hospitality companies still see huge growth potential ahead in China. Major players like Starwood, Hilton, ...

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New Midscale Brand Prototypes Share Common Ground

New Midscale Brand Prototypes Share Common Ground

Despite a strong overall recovery in the hotel industry, the midscale and upper midscale tiers have lagged behind in revenue growth. According to data from STR, the two sectors drove RevPAR growth of 4 percent last year, trailing the overall ...

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