 The SceneDeidre Wengen Online Editor, Lodging The hotel industry is a bustling business, and the people involved have plenty of reasons to cel... |
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Best Western Launches New Ad Campaign
 Best Western may be a brand that offers guests great amenities such as free wireless Internet, breakfast every morning, and a hotel gym at most locations, but those are not the things the it is highlighting in its new ad campaign. Instead, the Phoenix-based company is focusing on guest service with its ""Stay With People Who Care" campaign.
"The Stay With People Who Care message is really about reminding people that hospitality is the essence of the Best Western brand," said Dorothy Dowling, senior vice president of sales and marketing. "It is the personal connection that Best Western hoteliers have with their guests and their local communities that builds our guests trust and loyalty in the Best Western brand and sets us apart from the competition."
Best Western partnered with New York-based advertising agency Gotham to create the multi-pronged approach that combines television spots, digital partnerships, and special sponsorships.
But one of the things we really love about the new campaign is the 2013 Indie Films Series. The film series highlights the stories of Best Western owners from the U.S. and Canada. The videos are really well done and showcase why each owner is involved in the hospitality business and how they got started owning hotels. You'll see that many owners have become involved with hotels through growing up in the industry.
We've embedded one of the videos below, but you can see all of them over at Best Western's web site.
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