 The SceneDeidre Wengen Online Editor, Lodging The hotel industry is a bustling business, and the people involved have plenty of reasons to cel... |
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Fairmont Expands Partnership with BMW
 If you're a Fairmont President's Club member and are staying in North America, you'll get some high-class treatment from the luxury hotel brand. One of the newly expanded perks of the program is chauffeured car service in chic BMWs. The U.S. program will be an extension of a program that was initially launched in Canada and will feature the BMW 750i Sedan.
The service will be available to guests for rides around town, to meetings, or for leisure activities nearby such as golf or dining. The goal of the partnership is to offer those frequent guests an unforgettable service experience and increase satisfaction levels.
“Expanding our chauffeured car service with a respected partner like BMW was an easy decision,” said Brian Richardson, vice president, brand marketing & communications. “It’s a benefit that our frequent guests truly value and it allows us to expand on our focus of enhancing the stay experience and ensuring Fairmont guests have an opportunity to explore and connect with the destination.”
Fairmont also offers a complimentary hotel bicycle service featuring BMW Cruise Bikes at its locations globally. The state-of-the-art bikes grant active and adventurous travelers the opportunity to tread lightly on the environment and explore the landscapes of Fairmont’s distinctive locales on a dynamic mode of transportation.
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