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Best Western Opens New 4 Star Plus Hotel in Australia

Best Western Opens New 4 Star Plus Hotel in Australia

Best Western has welcomed the 4-star Best Western Plus Kalbarri Edge Resort in Western Australia (WA) to the group, providing a much needed accommodation option for tourists travelling between Geraldton, Carnarvon and other regional towns along Western Australia’s Coral Coast.

Built in 2009, the 72-room Best Western Plus Kalbarri Edge Resort is the 20th property in Australia to pass Best Western’s Quality Assurance program to carry the brand’s midscale Best Western Plus hotel type.

“Best Western Plus has really taken off in North America and Asia, and we’re on our way to replicating the same success here because we’re very selective about the properties we allow to qualify as a PLUS hotel,” Best Western Australasia’s Chief Executive, Rob Anderson said.

With over 4,000 hotels in 100 countries, Best Western International introduced the three hotel types in 2011 to help distinguish its midscale and upscale properties.

“Each time we add a new hotel we’re welcoming only the highest quality accommodation to our group, with
Best Western Plus Kalbarri Edge Resort being the newest addition to 12 properties already linking WA’s metropolitan and regional towns.”

Best Western Plus Kalbarri Edge Resort’s 72 rooms range from fully self-contained two bedroom serviced apartments to spa suites and deluxe studios, with king beds, modern in-room facilities and upgraded bathroom amenities. Ideal for groups, guests can enjoy free Wi-Fi, large flat-screen TVs, free Foxtel channels, and a kitchenette or kitchen with a microwave in each room.

Property features include a solar-heated pool, gym, large balconies, outdoor dining and private barbecues. The fully licensed Edge Restaurant is open seven days for breakfast and dinner, with a separate room service menu available. Guests wishing to dine out can take a five minute walk to Kalbarri town centre.

The property is jointly owned by WA’s hospitality industry operator and consultant, Chris Pye (CEO and Chairman of Hospitality Inns) and Jon Jessop of Edge Resorts.

“We’ve been with Best Western for decades and in our opinion, the quality accommodation offered by this Kalbarri resort will be well received by our Best Western clients travelling around WA,” Mr. Pye said.

Pye’s portfolio includes four Best Western properties in regional WA – Carnarvon, Esperance, Geraldton and Kalgoorlie – and two Perth hotels with the midscale Best Western Plus Ascot Serviced Apartments and 5-star boutique hotel, Best Western Premier Terrace Hotel in Perth’s West End.

“Kalbarri provides a great link between our existing WA properties, so it made commercial sense for us to continue with Best Western. We like the Best Western Plus brand – our Best Western Plus Ascot Serviced Apartments near Perth’s airport precinct operates at high occupancy – and we are riding happily on the back of the success Best Western has enjoyed after opening 14 hotels in 2013.”

“We expect our Kalbarri resort will entice people to stay longer and see more of the beautiful natural landscapes in the area. The Murchison River gorges in Kalbarri National Park are half an hours’ drive from town and great for photos.”

A comfortable seven-hour drive or 600 kilometres north from Perth, Kalbarri is a seaside town sitting at the mouth of Murchison River and entrance to Kalbarri National Park. Popular for tailor fishing, the area also offers horse-riding and skydiving. Wagoe Beach, the Lucky Bay Beach sand dunes and Kalbarri Golf Club are popular attractions for families and tour groups all year round.

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