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Best Western International Continues to Grow Premier Brand

Best Western International Continues to Grow Premier Brand

PHOENIX—Best Western International introduced its Best Western Premier branded hotel to North America in 2011. With more than 150 Premier hotels worldwide in gateway cities like Barcelona, Beijing, Brussels, Istanbul, London, Melbourne, Nairobi, Paris, Seoul, Stockholm, and Zurich, Best Western has also grown the brand in North America to 25 properties in less than two years, most recently adding New York City and Port-au-Prince, Haiti to the list. In the next 18 months, the brand is expected to grow by 25 percent—to 187 properties—based on projects in the global pipeline.

“Our data and consumer feedback is proof that consumers appreciate the upscale experience and recognize the value Best Western Premier hotels deliver,” stated Best Western President and CEO David Kong. “Premier’s are hitting the mark with millennials, business, and international travelers. Our Plus and Premier branded hotels enable the Best Western brand to grow in North American gateway cities where consumers book different hotel types depending on their travel needs.”

Currently there are nine Premier hotels in the North American pipeline with five hotels under construction in New Jersey, Tennessee, Texas, the Dominican Republic, and Saipan, a U.S. unincorporated territory. Internationally, there are 28 Premier hotels in the pipeline including projects in Africa, Bangladesh, China, England, France, Indonesia, Iraq, Mexico, Myanmar, Netherlands, Russia, and Saudi Arabia.

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