Best Western Descriptor Program Drives Record Performance

    Best Western International announced today that it is on track to set a brand record of three consecutive years with a North American RevPAR index of 110. System-wide net revenue through Aug. 31, 2014 is up 5.8 percent as compared to the same period in 2013. The company also reports that Central Reservations System (CRS) RevPAR increased 9.1 percent; property-direct revenue increased 4.7 percent; Best Western revenue increased 5.9 percent; Best Western Plus revenue increased 12.6 percent; and Best Western Premier revenue increased 18.2 percent. Best Western Rewards has also reached 20 million members and revenue linked to the program increased 9.4 percent. Read more over at PRWeb.

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