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Author Archives: Mark Rowh

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Hotels Can Maximize the Value of Unsold Rooms

Hotels Can Maximize the Value of Unsold Rooms

The empty hotel room is a fact of life. On a given night, that might not seem like a significant problem. But when considered over time, a different picture emerges. According to some estimates, 15,000 hotel rooms remain unsold each ...

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Is Holiday.com the Holy Grail for the Travel Industry?

Is Holiday.com the Holy Grail for the Travel Industry?

When a well-known Internet domain name becomes available for purchase, people take notice. That’s certainly the case this fall, with what some are calling the “Holy Grail” for the travel industry hitting the auction block. On Nov. 5, U.K.-based Breathe ...

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User-Generated Marketing Campaigns Engage Travelers

User-Generated Marketing Campaigns Engage Travelers

In the days of film cameras and slide projectors, having to (painfully) sit through the vacation photos of family and friends was a common occurrence. But times have certainly changed. With the social media explosion, anyone can easily share photos, ...

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Google Glass Enters the Hotel Industry

Google Glass Enters the Hotel Industry

Few would disagree that keeping up with mobile technology poses an ongoing challenge for the hotel industry. In one move to stay ahead of the curve, Starwood Hotels & Resorts recently unveiled its new Starwood Preferred Guest (SPG) app for ...

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