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Author Archives: Bruce Serlen

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AC Hotels Intends to Stand Out in Crowded Segment

AC Hotels Intends to Stand Out in Crowded Segment

When Marriott International unveiled plans to franchise its AC by Marriott brand in the United States in June 2013, the company was trying to fill what it viewed as an unmet need in the marketplace. “We saw an opportunity we ...

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Park Hyatt Returns to New York

Park Hyatt Returns to New York

At the Park Hyatt New York grand opening last week, Hyatt Hotels Corp. President and CEO Mark Hoplamazian expressed confidence that the hotel would “set the luxury lodging standard in New York.” The Park Hyatt brand hadn’t had a flag ...

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Homewood and Home2 Find Favor with Franchisees

Homewood and Home2 Find Favor with Franchisees

Twenty-two years after the successful launch of the upscale extended-stay Homewood Suites by Hilton brand, Hilton Worldwide doubled its presence in the extended-stay category, introducing the midscale Home2 Suites by Hilton in March 2011. In addition to price point, the ...

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