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Author Archives: Bruce Serlen

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Spas Stress Local Ingredients, Spirituality, and Male Market

Spas Stress Local Ingredients, Spirituality, and Male Market

As spa industry fundamentals continue to strengthen in the aftermath of the 2008¬–2011 economic downturn, hotel spa directors are placing more emphasis on incorporating the latest trends to attract more visits and boost revenue. According to the International Spa Association, ...

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Scott Meyer on Carlson Rezidor’s Country Brand Overhaul

Scott Meyer on Carlson Rezidor’s Country Brand Overhaul

Seventeen months ago, the Carlson Rezidor Hotel Group introduced a new, more contemporary prototype for its well-established Country Inns and Suites brand. It was the brand’s fourth such overhaul. The objective of the “revitalization” was to broaden Country Inns and ...

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Hotel Encanto Welcomes Virgin Galactic’s Future Astronauts

Hotel Encanto Welcomes Virgin Galactic’s Future Astronauts

It’s not unusual for hotel companies to enter into strategic alliances with local businesses and cultural attractions as a way of generating additional bookings and distinguishing themselves from the competition. But New Mexico-based Heritage Hotels & Resorts has taken such ...

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