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Author Archives: Anthony Stoeckert

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Extended Stay America Recipe Contest Builds Brand Buzz

Extended Stay America Recipe Contest Builds Brand Buzz

Extended Stay America wants to get guests cooking this summer. The chain is sponsoring a national recipe contest with Food Network host Sunny Anderson to promote its key brand differentiator—fully equipped in-room kitchens. To enter, participants submitted travel-friendly recipes and ...

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Perch App Helps Hotels Track Competitors

Perch App Helps Hotels Track Competitors

Social media offers hotel owners and managers a wealth of information at their fingertips, but being able to access it all can be a challenge. With so many outlets that allow guests to share pictures and thoughts about a hotel—Facebook, ...

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Tips for Optimizing Your Hotel Website

Tips for Optimizing Your Hotel Website

In the fourth quarter of 2013, bookings through a hotel’s branded website continued to trail reservations made through online travel agencies (OTAs), according to data from TravelClick. To stay competitive with OTAs and take back direct bookings, a static website ...

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