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Author Archives: Lodging Staff

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Integrated Presence

While branded hotels have the advantage of strong marketing arms, independent hotels face a much more difficult task in getting the word out about their properties. This is especially true when it comes to the increasingly crowded world of social ...

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4 Questions for Brendan Watters, CEO, Boomerang Hotels

After a three-year licensing dispute over the Shoney’s Inn brand name, Boomerang Hotels was given permission by the Tennessee appellate courts to go ahead with a relaunch of the iconic hotel brand. Last month, Boomerang, the parent company of GuestHouse ...

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Frequent Traveler

A study conducted by the AH&LA, which quantified the travel and spending power of African-Americans, Asian-Americans, Hispanics, LGBT, and females, shows that these top five multicultural groups are already generating significant travel in this country and for the U.S. lodging ...

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Conquering a New World

As a result of what he said was a skiing accident, Sir Richard Branson hobbled on stage at the Americas Lodging Investment Summit in San Diego assisted by flight attendants from Virgin Atlantic Airways. With a captivated audience of some ...

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Making LEED More Accessible

With customers, shareholders, government regulators, and more than a few senior hotel executives growing increasingly vocal about the need for sustainable building, demand for LEED® certification is rising. Until recently, however, many leading hotel brands—companies that construct and manage large ...

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