America’s Best Franchising has named Sterling F. Stoudenmire as the company’s new president and CEO, effective immediately, succeeding Doug Collins who has chosen to pursue new opportunities. Stoudenmire is highly-respected as an innovative transformation executive who has been assigned the responsibility of aggressively changing the company into an industry leader for its segment.
“We intend to revitalize the company and its value proposition for both owners and the traveling public by thoroughly and dramatically redefining, repositioning, and re-launching the America’s Best Franchising brands,” said Stoudenmire. “We will move quickly and deliberately so we can reach our full potential.”
Stoudenmire has extensive hospitality experience, most recently as the CEO responsible for the turnaround of Island One Resorts, a timeshare company in Orlando with more than 50,000 owners and 1,500 units. Previously, he was an associate partner with Accenture, the world’s largest consulting firm, which serves clients in a wide variety of industries in both the U.S. and Europe.