Accor revealed that it now operates over 100,000 rooms in the region, with the opening of ibis Hong Kong Central and Sheung Wan. Accor Asia-Pacific chairman and chief operating officer Michael Issenberg announced the milestone at the 2012 Economy Hotels World Asia conference in Singapore, reaffirming the Group’s growth strategy for Asia-Pacific.
“The Asia-Pacific region is one of Accor’s strategic growth markets, and I congratulate the regional team and our partners on passing the key milestone of 100,000 rooms in the region,” commented Denis Hennequin, Accor’s chairman and chief executive officer, in an announcement. “Asia-Pacific presents tremendous opportunities for expansion, given the region’s dynamic economic development and rapidly growing middle class leading to many more people travelling today than ever before. We are committed to offering our customers more choice in consistently high quality accommodation in the region.”
Speaking at the 2012 Economy Hotels World Asia conference in Singapore, Mr. Issenberg said, “Today, Accor operates 536 hotels in 16 countries in Asia-Pacific and is the market leader in Australia, New Zealand, Thailand, Indonesia, South Korea and Vietnam. I am proud to announce that Accor’s network has grown beyond 100,000 rooms in Asia-Pacific, with the opening of ibis Hong Kong Central and Sheung Wan. It is only fitting that we celebrate this milestone at this stylish hotel, which represents a new flagship for the ibis brand in the region and emphasizes our commitment to offering our customers an exceptional economy hotel product.”
The ibis brand family covers Accor’s economy and budget offering and consists of three complementary brands – ibis, ibis Styles (formerly all Seasons) and ibis budget (formerly Formule 1) – each with its own personality. Today, Accor operates 179 ibis brand family hotels in Asia-Pacific, including 113 ibis, 42 ibis Styles and 24 ibis budget properties.