WASHINGTON, D.C. and SILVER SPRING, Md.—April 12, 2010—Stephen
P. Joyce, president and chief executive officer of Choice Hotels
International Inc. has been named national chairman of the U.S. Travel
Association, the 1,500-member national organization representing every
segment of the travel community.
Joyce, who has served as first vice chair of the nonprofit
organization, succeeds Caroline Beteta, president and CEO of the
California Travel and Tourism Commission, who guided the organization
during the past two years.
“I am honored to serve as national chairman of U.S. Travel,” Joyce said
in a sttement announcing the appointment. “My chairmanship will be
focused on leading U.S. Travel and our industry to new heights of
relevance, significance, and impact. The concept of travel should be
embraced by policymakers, opinion leaders, business leaders, and
consumers across the country. Our ultimate goal is to create an
environment in which policymakers and opinion leaders better appreciate
travel’s benefits and capabilities; business leaders embrace travel’s
bottom line value; and individuals understand travel’s wide-ranging
U.S. Travel has made tremendous strides during the past few years in
addressing critical issues for the travel community, most notably in
successfully pushing for legislation, the Travel Promotion Act, that
was recently signed into law to create the first-ever U.S. promotion
and communications program aimed at travelers around the world. The
organization also spearheaded an industrywide effort last year to
counter threats to the industry by policymakers and opinion leaders who
demonized business travel, especially meetings, incentive travel, and
trade show participation.
“Steve is fully engaged and committed to continuing the momentum we’ve
created during recent years to give our industry a bigger voice with
policymakers and the media,” Roger Dow, U.S. Travel’s president and
CEO, said inthe announcement. “Helping our leaders more fully
understand why travel matters and the enormous benefit our industry
provides to local communities will be a key focus in the years ahead.”
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