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sbe Unveils Development Plans for SLS Hotel in New York City
7/18/2012
 NEW YORK—sbe, a hospitality company that develops, manages and operates hotels, restaurants, and nightlife, announced the acquisition of, and initial development plans for, SLS Hotel New York. Located at 444 Park Avenue, SLS Hotel New York represents the third installment of the award-winning SLS Hotels brand and will be developed in collaboration with Manhattan-based Moin Development.
Slated for a Q3 2013 opening, SLS Hotel New York will feature a collaborative team, including sbe Founder, Chairman and CEO Sam Nazarian and designer Philippe Starck. Once complete, SLS Hotel New York will feature 190 guestrooms and suites, as well as sbe’s renowned restaurant and nightlife concepts in the lobby and on the property’s rooftop.
“The SLS Hotels brand has proven to deliver an unparalleled guest experience in Los Angeles and now in South Beach,” said Nazarian, in an announcement. “The vibrant Park Avenue South corridor location provides yet another ideal setting for us to demonstrate our unwavering commitment to redefining the hospitality experience. Working with our partners at Moin, and of course the inspired brilliance of Starck, has set the stage for an offering we know will resonate powerfully.”
Following Starck’s “Dream World” design at SLS Hotel South Beach, his plans for SLS Hotel New York will reflect both the core DNA of the SLS Hotels brand and its Manhattan locale. Currently in the conceptual phase, Starck and sbe Hotel Group plan to announce the design for SLS Hotel New York in the coming months.
Much like its predecessors in Beverly Hills and South Beach, SLS Hotel New York will feature a food and beverage program with a new restaurant concept and a dining and nightlife offering on the rooftop. From a nightlife perspective, SLS Hotel New York will activate an experience on the lobby level. READER COMMENTS
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