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Morgans Hotel Group Announces Expansion of Delano Brand
6/19/2012
NEW YORK—Morgans Hotel Group Co. today announced a partnership with Moroccan entrepreneur Ahmed Bennani and Hivernage Collection which will see the unveiling of two properties in Marrakech, Morocco; a 73-room Delano slated to open in September 2012, followed by a Mondrian-branded property scheduled to open in late 2013. The collaboration was marked by a meeting with representatives from both parties, who came together to sign 15-year management agreements for both properties.
Located in the heart of the Hivernage District, Delano Marrakech, the brand's second outpost and first international property, reflects Morgans Hotel Group's global expansion plan for its signature luxury brand.
Commenting on the brands' expansion into the North African market, Michael Gross, Chief Executive Officer of Morgans Hotel Group, said in an announcement: "We are excited to be working with Ahmed Bennani and his team to bring the second Delano in the world to Marrakech. This collaboration signifies Morgans Hotel Group's entry into North Africa and we are thrilled to be one of the first U.S. based hotel companies to extend our brand portfolio to the dynamic city of Marrakech. Delano has become a truly iconic brand, synonymous with luxury and unrivaled standards of service, and our Marrakech property will showcase this unique hotel offering to a brand new audience."
Designed by designer Jacques Garcia, the hotel's baroque interior brings together precious marbles, draped velvet, and rare fabrics. Delano Marrakech is a boutique hotel boasting 73 suites, a 20,000 square foot spa, and three private pools.
Delano Marrakech will also include a brand new roof deck, which will be programmed during the day and evening hours, as well as a subterranean nightclub located below the ground level of the hotel. The Light Group will operate both venues.
The 69-room Mondrian Marrakech will comprise a portion of a 480,000 square foot complex that will include fitness facilities, several food and beverage outlets, and world class spa facilities. This expansion of the Mondrian brand joins the collection of planned Mondrian hotels in London, the Bahamas, Doha, and Istanbul.
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