Hotels in London Hold out Rooms for Olympics
Hotel prices across London have soared to an average £189 over the Olympics period—currently close to a 70% increase in average daily rate (ADR) in comparison to the same time period last year. READER COMMENTS
With just 11 days until the 2012 Games begin, rates and occupancy have fluctuated as opening ceremonies draw closer.
In the latest report of reservations currently on the books, TravelClick, has revealed hoteliers are enjoying strong demand in comparison to market data from the previous year over the two week Games period (Jul 27-Aug 12).
At the time of this report committed occupancy across the capital shows rooms currently reserved for the Olympics stands at 77 percent, an increase of over 40 percent with a slight decrease possibly due to recent returns of rooms by Games organisers LOCOG, resulting in late bargains at selected hotels.
The busiest day in the Capital so far during the Olympics is Saturday, August 4, coinciding with the Women’s 50m Freestyle and 4x100m Medley Relay finals, as well as the Men’s 1500m Freestyle and 4x100m Medley Relay finals. Occupancy for this date is at 82.3 percent based on current reservations on the books in comparison to last year.
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