Budgetel Expands Into India
Atlanta-based America’s Best Franchising has signed a multi-year agreement with Mumbai-based Budgetel Hotels India Pvt. Ltd. to be the master licensee in India for the Budgetel brand. At least 50 Budgetel branded properties are expected to open in India within the next five years, or about one per month. READER COMMENTS
“We intend to position Budgetel with owners and developers as a highly-desirable brand for new construction, but especially for conversion among India’s two and three-star properties – of which there are some 7,000 prospective candidates," explains Aakash Sachdev, managing director for Budgetel Hotels Pvt. Ltd.
According to Sachdev, the benefits of joining the Budgetel family of properties will include connection to the America’s Best Franchising worldwide reservation system; support from the company’s marketing and support services; and the consumer-appeal of about 20 amenities that will be signature elements for Budgetel in India, such as free WiFi, flat screen television, pillow-top mattresses, and luxury shower head fixtures.
According to Doug Collins, Chairman and CEO of America’s Best Franchising, “India is a severely underdeveloped hotel market. It is the world’s second largest country by population, yet it has only about 150,000 hotel rooms – which is the same number as in cities like Las Vegas, New York, or Orlando. This new license agreement is a unique opportunity for us to compete very successfully in the world’s second largest budget hotel market with a brand name and a room quality that are highly dependable, highly desirable.”