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B Hotels & Resorts Announces Third B Hotel and First b2 Hotel
6/5/2012
 Fort Lauderdale, Fla.—South Florida-based B Hotels & Resorts is on the move with two additions to their portfolio and a new ‘value-full-service’ category, b2 hotels, within 18 months of their first hotel opening. Yesterday, in conjunction with the 34th Annual NYU International Hospitality Industry Investment Conference, B Hotels & Resorts announced its first b2 hotel and the third location for the parent B brand.
“The growth B Hotels & Resorts has experienced over the past year is very exciting,” said CEO and President Ayelet Weinstein, in an announcement. “We are developing the brand to offer distinctive benefits to the consumers, associates, hotel management companies, hotel owners, and the communities we do business in. The combination of the lifestyle self-expression experience, the unique open-source operation models, and the fresh owner-friendly terms, delivers tangible value.”
B Resort in the Walt Disney World Resort
B Hotels & Resorts announced it will open its next hotel in the Downtown Disney Resort area in the fall of 2013. The B in Lake Buena Vista, Florida, is going to offer a family-friendly lifestyle experience. The B resort, currently the 394-room Royal Plaza, was acquired by InSite Group and Cube Capital in December 2011 and will remain operational during a complete renovation and repositioning. It will be officially launched as part of the B Hotels & Resorts family in the fourth quarter of 2013.
“The B in the Walt Disney World Resort is going to be a unique venue for visitors who are looking for an upscale lifestyle experience, tranquility and relaxation after and between fun-filled days at the adventure parks,” said Weinstein. “It is being designed to allow interaction of families, couples, groups and individuals in an inspiring and stylish environment, with great amenities including international culinary concepts and a full service spa, while implementing the B brand approachable service culture.”
The First to b2
The company’s first b2 hotel will debut in downtown Miami at the site of the former Continental Bayside Hotel. The 243-room property will undergo an extensive renovation and open as b2 miami downtown. The property was acquired by InSite Group and affiliates of The Carlyle Group in September 2011. The hotel is expected to open as b2 hotel in the first quarter of 2013.
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