Autograph Collection Expands with Three New Hotels in Europe
Autograph Collection, Marriott International’s portfolio of independent hotels, continues its global growth with plans to debut three new European hotels by the end of the year. Opening in cities including Lisbon, Portugal; Rouen, France; and Lille, France; the new additions will expand the current portfolio to 12 Autograph Collection hotels throughout Europe and nearly 40 hotels globally by year end—marking an average of one property joining the collection per month since the brand’s inception in 2010. READER COMMENTS
Other notable additions this year to the Autograph Collection include Turnberry Isle Miami, Brown Palace Hotel & Spa in Denver, and the Blue Moon and Winter Haven Hotels in Miami Beach.
“It’s been very interesting to see how the industry has responded to Autograph Collection,” said Tina Edmundson, senior vice president of lifestyle brands for Marriott International, in an announcement. “Our initial strategy was to draw in existing properties that could benefit from Marriott’s extensive network of Marriott Rewards members and Marriott.com. While we have seen great success come from that approach, the structure of our business model is shifting to include newly built hotels that want the freedom to design and create their own property experience, while at the same time upholding the customer promise expected from a global brand like Marriott International.”
Each Autograph Collection hotel possesses its own distinct identity and appeals to discerning travelers who are looking for a creative experience that only an independent hotel can deliver. Joining Autograph Collection allows each property to further showcase its own extraordinary personality. Through the partnership, each hotel will gain access to Marriott International’s global sales and marketing channels, including the award winning Marriott Rewards loyalty program.
Fontecruz, Portugal: Fontecruz will join Autograph Collection this Fall and is Autograph Collection’s first hotel in Portugal. Fontecruz features 72 exclusive rooms and suites, onsite dining, and views of the surrounding area.
Hotel De Bourgtheroulde, France: Autograph Collection’s Fall expansion in Europe also includes the addition of Hotel De Bourgtheroulde in Rouen, France. Constructed in 15th century, the stone property has been transformed into a hotel with modern conveniences. Hotel De Bourgtheroulde features a full service spa, multiple dining venues, and space for group meetings and events.
Hotel L’Hermitage Gantois, France: Originally built in the 1400s, the Hotel L’Hermitage Gantois will soon join Autograph Collection in Lille, one of the largest metropolitan areas in France. The hotel’s 72 guestrooms range in size and include Wi-Fi and in-room Nespresso coffee machines. The hotel also offers a variety of food and beverage options.
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