At its Phoenix headquarters this week, Best Western International unveiled preliminary plans for a new prototype that incorporates extended-stay suites, designed in anticipation of money being freed up for new builds. The prototype, which should be ready to present by the first of the year in 2013, is flexible so developers can decide the percentage of extended stay units they want to include, depending on their market.
Amy Hulbert, managing director of design at Best Western, said the company wanted to revamp its existing prototype, which is about six years old. The news was announced during a media event on Monday.
The approximately 84,000-square-foot prototype, developed in partnership with Callison Architect, has about 85 keys, 94 parking spaces, and 34,000 square feet of landscape, Hulbert said. The design moves away from the typical box with landscape around it, she added. Features include a lawn and hearth area off of the lobby, meeting and public spaces, and indoor or outdoor pool. The lower level of the facade will feature attractive materials like stone and recyclable Trespa panels.
The prototype is designed for the Best Western Plus level, but has potential to expand to Premier descriptor, said Mark Williams, Best Western’s vice president of North American development. Pricing experts looked at seven different locations, including Houston, New York, and Chicago, to determine the cost to build the prototype. All-inclusive, but without land, it would cost about $82,000 per key in Texas, about $105,000 in Chicago, and higher on the East and West coasts, Williams said.
The prototype will be shared with members at Best Western’s annual convention in Las Vegas Oct. 10-12.
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