Westin Hotels Curates Wellness Store on Amazon.com Becomes the first hotel brand to launch online Amazon.com storefront.
WHITE PLAINS, N.Y.—February 22, 2010 (Business Wire)—Today,
Westin Hotels & Resorts announced the launch of the first
hotel-branded storefront on Amazon.com through the Selling on Amazon
program by Amazon Services. Westin Hotels has curated a collection of
wellness focused products including merchandise from like-minded brands
such as Gaiam, Kate's Paperie, Tea Forté, and Riedel. The digital
storefront will also retail signature Westin products, including the
iconic 10-layer Heavenly Bed, Heavenly Bath amenity collection, and
signature line of White Tea scented candles and diffusers.
The launch of the Westin Wellness storefront also represents the latest
extension of the Westin brand's retail experience. Westin jump-started
the hotel-retail phenomenon in 2000 following tremendous guest feedback
to the launch of the now-iconic Heavenly Bed. To date, nearly 40,000
Heavenly Beds, 100,000 pillows, more than 32,000 sheets, and more than
10,000 signature Heavenly spa amenities have been sold.
To celebrate the launch of this industry first, Westin guests who stay
twice mid-week from Feb. 22 through May 13th, 2010, will receive a $100
Amazon.com gift card. To be eligible, guests must register at westin.com/balance prior to booking.
With the start of a new decade, Westin Hotels is renewing its
dedication to helping consumers ease the wear-and-tear of traveling and
everyday life by offering a digital retail experience geared towards
restoring balance and living well. Launching March 1st, the online
retail store, www.amazon.com/westin will combine the brand's premium aesthetic with Amazon e-commerce services.
The online wellness retail hub offers a range of handpicked merchandise
including must-have lifestyle products, fitness gear, healthy snacks,
home décor, wellness books, and workout DVDs. As the most popular
retail online destination in the United States, Westin will tap into
Amazon.com's large customer base.
"We are excited to be working with Amazon to help our guests continue
to live well beyond the in-hotel experience," said Brian Povinelli,
vice presidentof brand management for North America at Westin Hotels
& Resorts. "This collaboration was designed to drive Westin's
mid-week business while extending the brand's balanced living platform.
It gives today's digitally connected business traveler a personal
reward of $100 toward healthy lifestyle solutions for use at home and
on the road."
This launch joins a host of initiatives aimed at wellness recently
introduced by Westin Hotels & Resorts. In late 2009, the brand
launched a sleep study and sleep hotline with National Sleep Foundation
aimed at helping travelers troubleshoot common sleep problems. In the
fall of 2007, Westin partnered with SuperFoods Partners LLC to become
the first hotel brand to create a SuperFoods-focused menu. In 2006, the
brand introduced Breathe Westin and became the first in the industry to
go smoke-free and offer guests a healthy, 100-percent smoke-free hotel
experience.
