IHG (InterContinental Hotels Group) announced the creation of two new roles within its global sales and marketing team. Joe Ferry will join IHG as senior vice president, global guest experience and design.  Based in the IHG head office in Denham, England, he will report to Tom Seddon, chief marketing officer. In this new role, Ferry will be responsible for ensuring the seven IHG brands including Holiday Inn, Crowne Plaza, and Hotel Indigo, remain unique and innovative, while delivering what guests need and want from their hotel stay. Ferry joins IHG from Virgin Atlantic where he served as head of design. In this role, he was responsible for creating the airline’s customer experience and brand identity. This included aircraft interiors, uniforms, check-in areas, and the multi-award winning Upper Class Suite. David Anderson has been appointed vice president, brand delivery Asia Australasia and global resorts, a new role created to support revenue driving activity across the region and focus on the multibrand growth strategy for IHG resorts around the world. Anderson is a travel industry veteran with 17 years experience including time at British Airways and Hilton International. He has been with IHG for six years and in his most recent role as vice president, global brand management for the Crowne Plaza brand, was instrumental in laying the groundwork for a global brand refresh, planned to take place over the next three years. Reporting to Tom Seddon and Jan Smits, managing director Asia Australasia, Anderson will transfer from Denham to Singapore.